AllYourPrices.com was a price comparison website.
It was dedicated to providing independent and trustworthy
information, finding the lowest prices and best stores on the
Internet and making your shopping easier than anywhere else. The
unique shopping site offered price listings from nearly all
reliable stores on the Internet. It compared prices and display
product reviews for thousands of top products from electronics and
other categories. It let users browse thousands of popular brands,
hot products, best sellers and more.
In short, it was dedicated to being Your Guide to Better
So, what happened?
All Your Prices died before it barely got started due to several
factors. Keep in mind, this is an old story, not recent.
- Google AdWords started to cost too much. Since the site was
just starting out and we didn't have a loyal user base yet, the
site was advertised through a massive Google AdWords campaign.
We advertised tens of thousands of products on AdWords using a
sophisticated custom-built ROI-per-ad tracking system. When
advertising so many items, it wasn't simple to calculate exactly
how much money was being earned in affiliate payments from Amazon
and other companies for a given ad. There was no way at the time
to track a single AdWords click all the way through to a single
affiliate payment. Nevertheless, we had become pretty good at
calculating the return on spending for each AdWord campaign. For
a while, at the start, we were having great success. We were
earning tens of thousands of dollars in affiliate payments per
month, which corresponded to millions of dollars in sales for the
affiliates. Even though we were spending nearly as much on AdWords,
we hoped to slowly gain repeat users that visited the site directly.
Direct visits wouldn't cost money for each visit and therefore
revenue could grow. Unfortunately, it seems likely that other
companies must have been thinking similarly to us, because the cost
of AdWord impressions started to rise. The rise was likely due to
competition for impressions in Google search results for given
keywords. Eventually we ran out of keywords and ads that we could
profitably run. Unfortunately we were bootstrapping and not funded
well enough to sustain long term losses while we tried to adapt
- Amazon's dominance continued to increase. Amazon was already
huge when we started, but their increasing dominance meant that
an increasing number of customers were less inclined to bother
with comparing prices from other sites. Too many people started
deciding that they preferred to stick with Amazon even if it
cost them a few extra bucks now and then. This made it
increasingly difficult to gain repeat users that didn't visit
through our advertisements in Google search results.
- Google started promoting Google Shopping, its own price
comparison tool, within it's own search results. They were not
doing this when we first started. Even after they started, we
held onto hope. So long as we could keep bringing in visitors,
we had a chance to build a unique site that enough people
appreciated. Unfortunately, the cost of AdWords forced us to
abandon that plan.
What inspired the name?
Asked no one. Ever. But let me tell you anyway! This is going to
date the origins of this story. I told you that it isn't recent.
In Internet years, it's early Paleolithic. The name "All Your
Prices" was inspired by one of the earliest very well known
Internet memes, "All your base are belong to us.". At one point we
had an easter egg on the site referencing the meme and yes, we
also own AllYourPrice.com (without the "s). No, we don't own
AllYourPriceAreBelongToUs.com. You are welcome to buy it :-)
If you don't know it, get off my lawn - and use Google.
What is the future of All Your Prices?
We realize that price is only one factor in choosing which product
to buy and also where to buy it. The plan is to create tools that
focus on making the shopping experience easier and more productive
across a range of websites, including Amazon. We have experienced
lots of frustration when shopping online and trying to find the
best option to fit a need. We see a still very much under-served
need for help in making purchasing decisions and we will be aiming
to create powerful yet intuitive tools to do that.
In short, we want to Just Make Shopping Easier™.
To be continued ...
(But not very soon. Got other things to do and this site has
been unmaintained for a very long time.)
If you are impatient, like discussing ancient Internet memes, or
want to know more, please use this contact form.